Build Your Brand With a Partner Network

In the competitive world of IT and technology, the right partnerships can make all the difference. A channel marketing program leverages connections with dealers, distributors, resellers, software developers, or other independent sales organizations (ISOs) to build on the strengths of each partner.

A robust channel partner marketing strategy can help:

  • Expand your channel partner base to new vertical markets or regions
  • Increase demand for your product through joint marketing efforts
  • Enhance collaboration and sales alignment
  • Optimize performance through data driven insights

Looking to recruit new channel partners? For vendors looking to expand or start from scratch, we can help target the relevant partners in your industry. These include independent software vendors (ISVs), ISOs, or value added resellers (VARs). Since partner organizations sell technology they know, consistent digital marketing campaigns are crucial to building brand awareness and product familiarity.

Developing a successful strategy to expand your partner channel can be a challenge. At SkyRocket Group, IT technology channel marketing is one of our specialties. Our experts know the ins and outs of partner strategies—and how we can drive results for you.

Channel Partner Marketing

SkyRocket Group Media Partners

SkyRocket Group partners with leading industry publications to share news releases, run advertising and lead generation campaigns, and help establish our clients as thought leaders

Refine Your Existing Channel Partner Marketing Strategy

If your partners aren’t connecting with the right audiences, our channel marketing agency experts can help you move the needle. To optimize your existing channel, we can incentivize current partners to sell more.

We can help vendors and their partners maximize market development funds (MDFs) or co-op resources by:

  • Executing comprehensive marketing campaigns
  • Designing co-branded marketing and sales collateral to promote your business alongside your partners
  • Developing lead generation programs


  • AIDC
  • POS
  • Payment processing
  • Mobility
  • Software


  • Hospitality
  • Retail
  • Healthcare
  • Manufacturing
  • Warehousing
  • Transportation and logistics

Channel Partner Marketing: From Strategy to Execution

In the digital age, there are a multitude of ways for brands to connect with a potential audience. We offer multi-channel, integrated marketing approaches that include social media, web content, print, and in-person trade shows and conferences.

Content Marketing


Web & Graphic Design

Web & Graphic Design

Email Marketing

Email Marketing

Social Marketing

Social Marketing

Your Channel Marketing Agency

Building an effective network is possible with help from the experts. SkyRocket Group can support your existing marketing team or serve as your full-service outsourced marketing agency. If you think your bottom line could benefit from channel partner marketing, reach out to us to learn more about our services.


Need Help with a Marketing Project?

Learn more about the marketing services we offer and their associated cost.

Interested in Ongoing Marketing Support?

View pricing and packages for companies that are looking to outsource their inbound marketing services.

About SkyRocket Group

The SkyRocket Group is a B2B technology marketing agency that specializes in marketing data collection and transaction technologies. Headquartered in Erie PA, we use digital marketing techniques that help clients increase web traffic, build brand awareness and generate more leads.

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Contact Us

SkyRocket Group
P.O. Box 9085, Erie, PA 16505
Phone: (814) 833-5026

Hours of Operation:
Monday to Friday from 8:00AM – 4:30PM EST