The owner of this website is SkyRocket Group, Inc., 3311 West 26th Street, Erie, PA 16506.
This Privacy Policy describes (1) what personal information is collected; and (2) how this personal information is collected, used, and shared when you visit www.skyrocketgroup.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you download educational resources or submit an inquiry for more information through the Site, we collect certain information from you, including your name, address, email address, and phone number. We refer to this information as “Prospect Information.”
We also collect and gather Prospect Information at trade shows we attend, and through the acquisition of lists cultivated via trade shows and other industry distributers.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Prospect Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Prospect Information that we collect generally to contact and promote our brand and services to prospects and to understand what services prospects may be interested in and what stage they are at within the buying cycle. Additionally, we use this Prospect Information to:
Communicate with you;
Screen potential clients, and
When our services are consistent with the preferences you have shared with us, we will provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns, including retargeting).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
LEGAL BASES FOR COLLECTING AND SHARING PERSONAL INFORMATION
By using our Site, you consent to our use of your Personal Information unless you opt out of our use as described in this Policy.
You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
If you do not opt out of Google Analytics, we are permitted to continue using this tool with respect to your Personal Information.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. That means that we still collect Personal Information even if a Do Not Track sign appears.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill obligations we might have with you (for example if you request information on a form through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place a form request through the Site, we will maintain your Prospect Information for our records unless and until you ask us to delete this information.
Device Information is retained for up to 10 years.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will notify of these changes by posting a notice on our website. Your continued use of this site after these changes means that you accept these changes.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@skyrocketgroup.com or by mail using the details provided below:
3311 West 26th Street, Erie, PA, 16506, United States
EFFECTIVE DATE
This Policy is effective January 1, 2020 and will remain effective until modified or replaced.