Our content marketing services help you attract, educate and brand to prospects by developing consistent content that answers the questions active buyers are asking.
We strongly believe that effective integrated digital marketing programs are centered on content that works to cultivate an active relationship with your target audience. This approach builds trust by consistently delivering content that is educational, informative and of value to your audience. Content acts as the fuel to make other marketing activities like your website, social, and email marketing more effective.
Our content marketing services will help your company:
- Increase organic traffic to your website
- Convert site visitors into qualified leads
- Increase your following on social media outlets
- Actively engage with customers to build relationships with your brand
- Position your company as an industry thought leader and subject matter expert
Content Marketing Services
Web Page Content
It’s no surprise that blogging is by far the most popular and effective way to attract new visitors to your site. In fact, according to Hubspot, 53% of marketers say blogging is their top content marketing priority. With the SkyRocket Group, your website will have fresh content that positions you as an industry thought leader, and expert on any subject matter found on your blog.
We will coordinate with you so that we can research, brainstorm, and strategize, to create fresh, relevant ideas for blog posts. We will then write, optimize, and post content on your website for you. Once your blog is live, we work to promote it through SEO, email, and social marketing so that it can reach the widest audience possible.
Ebooks, Whitepapers, Catalogs and Guides
According to Hubspot, over 95% of website visitors are not ready to buy. They are in the research, education, and problem-solving phase of the buyer’s journey. So how can you capture these visitors as they enter the sales funnel? Savvy marketers are using eBooks, whitepapers, catalogs and guides as gated call to action triggers, requiring site visitors to submit a form to gain access to valuable information. This enables clients to identify and capture top of the sales funnel prospects.
The SkyRocket Group will help you implement this strategy by creating compelling content that speaks to the challenges and pain points your prospects face, so that you can turn your visitors into leads.
Your website is your virtual business card. You can be certain that after any meeting with a prospect or customer, they will be sure to visit your website to check you out before doing business with you. The biggest challenge businesses face is communicating the full depth of their products and services to website visitors.
Our content marketing experts will create web content that provides accurate and engaging descriptions of your products, services, and solutions, and optimize it to rank higher in search engines, empowering you to capture new customers and sell deeper into existing ones.
Why not let your results speak for themselves? Show off the customers you work with and the success you’ve helped them achieve by offering case studies. According to Demand Gen Report, 78% of website visitors view case studies as the top content they value the most when researching.
Our case studies follow a classic problem – solution – results format that shows how your solutions have helped the customer. We handle the entire process, from interviewing customers, to writing and designing the case study, to taking it live for you.
When you have important news about your business, you need to be able to share it in the most effective way possible. A partner with the skills to craft a PR that stands out and gets noticed is vital. The SkyRocket Group’s content marketing experts can not only write and optimize the most attention-grabbing press releases, but can also conduct media outreach and PR distribution on your behalf to maximize its reach, which we then measure to show ROI.
About SkyRocket Group
The SkyRocket Group is a B2B technology marketing agency that specializes in marketing data collection and transaction technologies. Headquartered in Erie PA, we use digital marketing techniques that help clients increase web traffic, build brand awareness and generate more leads.
P.O. Box 9085, Erie, PA 16505
Phone: (814) 833-5026
Hours of Operation:
Monday to Friday from 8:00AM – 4:30PM EST