Imagine if someone asked you to make them a sandwich, but they didn’t tell you what kind of bread they wanted. They didn’t tell you what kind of cheese to use or if they wanted mustard or mayonnaise. Yet they somehow expect you to know they want roast beef and swiss on rye.

This can happen to creative teams and designers on a regular basis. Oftentimes, clients will ask for an advertisement or ebook with little to no instruction for the design team, yet expect a finished design that meets their expectations, causing issues for both the designers and the client.

The designer ends up wasting time spent on the initial designs, including losing some of the initial enthusiasm that comes with the start of a new project. Lack of communication in the design process can also strain the relationship between a designer, the project management team, and a client that can potentially lead to a parting of ways.

Below are some of the ways that you and your tech company’s marketing and design team can leverage the power of communication in design to help create better, more engaging content and designs.

Information Flow

Sharing ideas and information is key to being successful within marketing, and this is especially true for your technology company. Graphic designers, marketing coordinators, and the writing team need to be able to share information openly and freely when it comes to implementing design into your marketing materials.

Working together on collaborative teams make design processes much easier, as ideas can flow and the team can give each other feedback as they work through the design process. Marketing directors and project coordinators can give the creative and design teams the information they need to help accomplish the project within its set parameters. The graphic design team then knows what information they need in order to produce high-quality designs that will please clients.

By speaking openly and freely with an effective flow of information and conversation your marketing team can avoid miscommunication and provide the highest quality marketing materials to your company or clients.

Creating Face-Time

Throw out the age-old notion that graphic designers aren’t expected to have the best communication skills or only sit behind large screens all day. Although they don’t handle the day-to-day account management tasks such as a marketing director or coordinator, they should still be willing and able to jump on client phone calls or attend meetings, especially when it comes to talking through design projects.

Creating face-time for your creative and design team helps facilitate communication in design projects, which allows designers to speak with clients or your marketing team to let them know what can and can’t be done with their projects. This is especially important if your company isn’t well versed in design programs. This open communication helps to manage expectations across the board and creates stronger relationships overall.

Allows Design to Resonate with the Audience

Before your potential customers even talk to you or see your business in person they likely did a web search of your company. What does the design of your website say about you? How would someone react to what your website’s design communicates?

Graphic design is ultimately a work of art functioning as a communication tool and is something that your potential customers will notice about your business right away.

In turn, working closely with your marketing and design team will help you let the design speak for itself and show your clients these areas of value:

• Showing purpose: A design with purpose speaks volumes. Not only will your customers be moved by your design, they will also be prompted to act on your marketing materials.

• Giving value: Value has more to do with than that of the design of your marketing materials themselves. Projects that are highly successful give the designers a sense of accomplishment and achievement.

• Creating a cohesive look: Creating multiple designs that are cohesive can be difficult. That’s why communication between designers, clients, and marketing directors or departments help to create an overall cohesive look for your design projects.

Producing Products and Activities

In the marketing world, graphic design functions both as a product that both agencies and in-house marketing departments provide to a company, as well as an activity for communication and design teams involved within a project. Therefore, it is essential that your teams communicate with one another as they embark on the journey to create marketing projects and materials that speak to your audience.

Keep in mind too, that the end goal of design is to produce a product that clients and internal marketing teams are thrilled with and also help them with their overall marketing goals. For example, a well-written and designed ebook will prompt a website visitor to follow the call to action trigger within the ebook. This helps your technology company generate more qualified leads than ever before while educating your potential customers about something they find interesting—ideally prompting them to make a purchase.

“Design is the conscious and intuitive effort to impose meaningful order.”- Victor Papanek

Without a doubt there is a lot of planning and exchanging of ideas when it comes to design work. Graphic design plays an overall vital role in enhancing the communication and marketing activities your tech company participates in with others.

Good designs will set you apart from your competition, but great designs will also help your business convey a message of credibility and professionalism. If you’re not sure where to start with your design or lack the time or in-house skills to complete your own designs, we can help. Contact our team of graphic design experts at the SkyRocket Group today to get started with your new project.