content marketing trends

4 Emerging Content Marketing Trends

Content marketing is continuing to gain importance. Last year, companies spent an average of 33 percent of their marketing budgets on content marketing, a 7 percent increase from the previous year. And spending is still rising, according to a recent survey conducted by the Content Marketing Institute (CMI). More than half of all content marketers said their budgets would increase this year.

social media for healthcare

Social Media in Healthcare: The Pros and Cons

The use of social media in healthcare has become a growing trend. Healthcare organizations are using social media channels like Facebook and Twitter to engage with their past, present and future patients. Why? Communication. Patients no longer have to rely on advertising when choosing a healthcare facility. They can make their decision based on trust. Social media in healthcare allows professionals to demonstrate their expertise through interaction.

google for business

6 Ways to Use Google+ for Business

Facebook may be more popular with the younger crowd, but Google+ for business is highly beneficial. And there’s proof. More than one million business and brand pages were created with Google+ in its first six months. According to HubSpot, nearly 50 percent of companies say the social channel is important to their business. It combines features of all the best social media and smartphone apps and then some – all integrated with your favorite Google resources: Gmail, AdWords, Insights, Maps, etc. Here are six ways to use it for your business: