Kevin May

September 12, 2018

Inbound Marketing vs. Outbound Marketing: A Definitive Guide

When most people think of “marketing” they think of traditional marketing strategies such as telemarketing, print advertising, bill boards, and direct mail. In the past, marketing […]
April 9, 2018

5 Marketing Mistakes POS and Payments Resellers Aren’t Aware They’re Making

Many point of sale (POS) and payments resellers don’t see themselves as marketing experts. Most VARs would admit marketing isn’t in their wheelhouse, and based on […]
October 20, 2016

Marketing Benchmarks for POS and Payments Solutions Providers

The SkyRocket Group studied the results of industry marketing campaigns and developed benchmarks for you to use as a point of reference when evaluating your company’s […]