Business blogging

January 27, 2020

Don’t Be That Guy, Part 2: Punctuation Mistakes to Avoid

In “Don’t Be That Guy, Part 1” we discussed capitalization mistakes that marketers commonly make. Capitalization is important, but it isn’t the end-all-be-all of solid content […]
January 9, 2020

Don’t Be That Guy – Part 1: The Most Common Capitalization Mistakes

Marketers Have A Tendency To Capitalize Everything! At SkyRocket Group, this is a frequent mistake that our experienced writers and copy editors see all the time […]
October 30, 2019

Why it is Important to Keep Your WordPress Website Updated and Secure

Updates to WordPress are released often—often daily or weekly—and for good reason. Besides providing new features, core files, themes, and plugins, these updates serve many important […]
March 22, 2019

Overcoming Payment Processing Company Marketing Challenges

The payment processing ecosystem is rapidly changing and extremely competitive. So what’s the best way to rise above all the digital noise in the industry and […]
July 25, 2017

5 Strategic Ways a Barcode Reseller Can Increase Leads with Inbound Marketing

Think attraction versus bombardment. This is the essential difference between inbound marketing and traditional outbound marketing strategies. Previously, resellers spent resources advertising the benefits of their […]
July 21, 2017

Marketing Development Funds: 3 Ways to Get the Biggest Bang for Your Buck

Did you know that if you aren’t utilizing marketing development funds (MDF), you’re already at a disadvantage compared to your competition?  You may not be utilizing […]
April 27, 2017

What EMV Payments Mean to Restaurants Now

Regardless of what your restaurant clients believed, EMV payments in the U.S. weren’t just hype and it does apply to them.  Even though the EMV liability […]
February 22, 2017

8 Things to Avoid in Your Email Marketing Strategy

The name of this game is deliverability and the majority of the eight things to avoid in your email marketing strategy are aimed at getting your […]
May 25, 2016

4 Things IT Solutions Providers Need to Know When Marketing to Healthcare

As a VAR, you know you aren’t really selling technology. You’re selling outcomes. This is never so obvious than when you are a healthcare VAR. When […]