Case Study: Focus POS

SkyRocket Serves Stronger Online Presence and Broadened Digital Footprint to Focus POS

Client: Focus POS
Industry: Restaurant Technology
Marketing Services: Content development and search marketing

The Challenge:

Focus POS, a leading provider of restaurant POS technologies, strives to meet unique business needs and deliver a solid return on investment by helping restaurants increase operational efficiency and decrease operational costs. The client wanted to reallocate its marketing budget to increase brand awareness—particularly about its innovative solutions for a wide array of restaurant verticals including table service, quick service, counter service, bars and nightclubs, delivery, and more—by building a stronger online presence. Focus POS also wanted to increase its digital footprint as well as the number of qualified leads generated.

The Solution:

The SkyRocket Group created a comprehensive content marketing plan that included thorough website search engine optimization (SEO) and the creation of informational assets, such as ebooks and a monthly blog. Dynamically designed ebooks and well-written content serves to drive new business and leads to the client’s website, and establish the company as an industry thought leader and subject matter expert in its niche.

The Results:

Over 1300 leads generated annually

58% increase in web traffic since program start

Rebranded website, sales, and marketing materials to drive marketing effort

“SkyRocket’s experience in search engine optimization has put us on Google’s radar and allowed us to broaden our digital footprint. The SkyRocket Group team’s expertise in content marketing and point of sale technology has allowed us to take the steps necessary to drive traffic to our website, improve brand awareness, and increase our profits.”

— Mike Hamm, COO, Focus POS

About SkyRocket Group

The SkyRocket Group is a digital marketing agency located in Erie PA that uses inbound marketing techniques to help clients increase web traffic and generate more leads.

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