Integrated Digital Marketing Campaign Yields a Significant Increase in Web Traffic and Leads

Client: Touch Dynamic
Industry: Point of Sale Technology
Marketing Services: Content development, search marketing, and social marketing

The Challenge:

Touch Dynamic, a leading manufacturer of all-in-one touch terminals, small form factor PCs, rugged mobile POS tablets and touchscreen monitors is in an ultra-competitive niche with a customer base that often requires a solid ROI to justify the purchase of technology solutions. The client needed to better educate prospects throughout the sales process on the benefits of its technology solutions. Touch Dynamic also wanted to expand its digital footprint to increase web traffic and improve the number of quality leads generated from its website.

The Solution:

The SkyRocket Group created an integrated digital marketing plan consisting of aggressive content marketing, social media marketing, and website search engine optimization (SEO). Through the creation of a series of well-designed, shareable, and educational content pieces, SkyRocket established Touch Dynamic as an industry thought leader. This ongoing effort consists of monthly blogging, development of quarterly industry and solution specific ebooks, and aggressive social marketing campaigns.

The Results:

63.7% increase in web traffic since program start

Over 1500 qualified leads generated annually

304.5% increase in social media followers

“The SkyRocket Group’s background in point of sale technology enabled our organization to quickly and efficiently deploy an integrated digital marketing campaign that has allowed us not only to drive revenue growth, but also to increase brand awareness.”

Craig Paritz, President, Touch Dynamic

About SkyRocket Group

The SkyRocket Group is a digital marketing agency located in Erie PA that uses inbound marketing techniques to help clients increase web traffic and generate more leads.

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Contact Us

SkyRocket Group
3311 West 26th Street, Erie, PA 16506
Phone: (814) 833-5026

Hours of Operation:
Monday to Friday from 8:00AM – 4:30PM EST