With a New Year comes a new look. This should also apply to your website. A website refresh doesn’t necessarily mean a complete overhaul, however. It can be as simple as updating the call to action (CTA) buttons on your site, updating the header image on your homepage, and adding new content. Here are five…Details
As marketers, we have access to a whole arsenal of analytics to improve the way we generate and nurture new business. However, that access can be both a blessing and a curse. We know what our business goals are – to make sure all of our desired customers know our name, to leverage a large database of engaged leads, and to turn those leads into customers – but when it’s time to make improvements or measure success, it’s difficult to know which metrics to use.Details
Only 22 percent of marketers say they’re ahead of the curve when it comes to responsive design, according to eMarketer. Twenty-nine percent say they have an “average” experience level, 23 percent say they’re behind the times and 4 percent say they’re hopeless. Where does your business website stand?Details
We’ve said it before and we’ll say it again: your website is more than just your virtual business card. It’s a first impression. Depending on your website design, a lead could decide to stay on your site and move further down the sales funnel — or leave, never to return.Details
Graphic design is much more than creating one-of-a-kind marketing materials for business. A strong design can drive sales, make a statement and create awareness. That’s why it is important to create advertisements, website graphics and calls to action that are not only aesthetically appealing, but also clear and concise.Details
Your corporate story should use words to illustrate your mission, vision and values. By the time your site visitors are finished reading, they should 1) understand how you aim to make their lives easier with your products and services; 2) know why and how your business started, aside from profits; and 3) feel some sense of closeness with your business.Details
Calls-to-action (CTAs) are critical lead generation tools. They’re the links, images and buttons that inspire your site visitors to engage with you, and more importantly, divulge their personal information. Sounds simple, right? Well, you would be surprised at how much thought goes into in such a small space.
Your CTAs will be much, much more effective if you use them right. Avoid these four call to action mistakes that marketers commonly make:Details
Let’s face it: as an inbound marketer, your marketing campaigns lie in the hands of your leads. Rather than intruding their lives with traditional, outbound marketing methods, you have to sort of sit back and wait. What makes that wait a little shorter, though, is providing enticing opportunities for leads to obtain useful information through calls to action (CTAs). Take advantage of your 24-hour digital real-estate by asking your site visitors to take action.Details
Shhhh… You hear that? Listen closely….
Yeah, that’s the sound of people bouncing from your site at an alarming rate. And a high bounce rate is exactly what you don’t want to happen.Details
Don’t let your website be the crutch that keeps your business from reaching its goals and potential. You may like your current web site and it may be serving its purpose, but it’s never too late to improve upon what you have. Here are a few simple tips to ensure you have a complete, professional website design.Details