Improve Your Marketing: Look At the Right Analytics

As marketers, we have access to a whole arsenal of analytics to improve the way we generate and nurture new business. However, that access can be both a blessing and a curse. We know what our business goals are – to make sure all of our desired customers know our name, to leverage a large database of engaged leads, and to turn those leads into customers – but when it’s time to make improvements or measure success, it’s difficult to know which metrics to use.

CTA common mistakes

4 Common Call to Action Mistakes

Calls-to-action (CTAs) are critical lead generation tools. They’re the links, images and buttons that inspire your site visitors to engage with you, and more importantly, divulge their personal information. Sounds simple, right? Well, you would be surprised at how much thought goes into in such a small space.

Your CTAs will be much, much more effective if you use them right. Avoid these four call to action mistakes that marketers commonly make:


How to Create CTAs: A Step-By-Step Guide To Make Them Great

Let’s face it: as an inbound marketer, your marketing campaigns lie in the hands of your leads. Rather than intruding their lives with traditional, outbound marketing methods, you have to sort of sit back and wait. What makes that wait a little shorter, though, is providing enticing opportunities for leads to obtain useful information through calls to action (CTAs). Take advantage of your 24-hour digital real-estate by asking your site visitors to take action.