Marketing Blog

January 27, 2020

Don’t Be That Guy, Part 2: Punctuation Mistakes to Avoid

In “Don’t Be That Guy, Part 1” we discussed capitalization mistakes that marketers commonly make. Capitalization is important, but it isn’t the end-all-be-all of solid content […]
January 9, 2020

Don’t Be That Guy – Part 1: The Most Common Capitalization Mistakes

Marketers Have A Tendency To Capitalize Everything! At SkyRocket Group, this is a frequent mistake that our experienced writers and copy editors see all the time […]
December 6, 2019

7 Ways Restaurant Technology is Driving the Industry

As a restaurant technology solutions provider, you couldn’t be in a better position, as tech continues to drive industry trends and innovations. Technology is setting a […]
October 30, 2019

Why it is Important to Keep Your WordPress Website Updated and Secure

Updates to WordPress are released often—often daily or weekly—and for good reason. Besides providing new features, core files, themes, and plugins, these updates serve many important […]
October 7, 2019

Why an Inbound Marketing Plan Works for Retail

Only 12 to 15 percent of customers are loyal to a single retailer, but that small group of shoppers can generate between 55 and 70 percent […]
September 19, 2019

9 Ways to Refresh Your Website for 2020

With a New Year comes a new look. This should also apply to your website. A website refresh doesn’t necessarily mean a complete overhaul, however. It […]
August 15, 2019

10 Proven Tactics for Generating POS Leads

For many point of sale (POS) resellers, generating qualified POS leads to fill your sales pipeline can be a challenge.  Below are ten proven marketing tactics […]
March 22, 2019

Overcoming Payment Processing Company Marketing Challenges

The payment processing ecosystem is rapidly changing and extremely competitive. So what’s the best way to rise above all the digital noise in the industry and […]
September 12, 2018

Inbound Marketing vs. Outbound Marketing: A Definitive Guide

When most people think of “marketing” they think of traditional marketing strategies such as telemarketing, print advertising, bill boards, and direct mail. In the past, marketing […]