Marketing For M-Commerce: Only the Smart Will Survive

According to Retail Customer Experience, a June 2013 report revealed that more than half (55 percent) of all retail-related internet time originated on smartphones and tablet devices combined, with just 45 percent originating from desktop devices. It also reported that between Q2 2012 and Q2 2013, m-commerce grew 24 percent, compared to 16 percent growth in e-commerce as a whole. The need to market for m-commerce rings especially true for retail – one of the fastest-growing industries among consumers.  From June 2012 to June 2013, the industry grew 49 percent as a content category on smartphones. Retail may be the first to be affected and the fastest to adapt to the m-commerce movement, but these numbers could be indicative of more developments to come in other industries.