Marketing Blog

October 25, 2016

5 Tactics to Increase Brand Awareness of Your ISV

  When purchase decision-makers in your target market consider software options, you want to make sure your company is on the list. For ISVs that work […]
October 20, 2016

Marketing Benchmarks for POS and Payments Solutions Providers

The SkyRocket Group studied the results of industry marketing campaigns and developed benchmarks for you to use as a point of reference when evaluating your company’s […]
September 19, 2016

3 Social Media Marketing Mistakes that Will Ruin Your POS Company’s Campaigns

  You may consider yourself something of a social media expert. After all, you tweet, post, follow, and like on your personal social media accounts all […]
September 12, 2016

What Should a POS and Payment Technology Provider’s Email Open Rate Be?

  Your marketing team is telling you the last email newsletter you sent to your prospects had a 10% open rate. Is that good enough? A […]
August 24, 2016

Retail Problems Technology Providers Can Solve

  The retail evolution continues, and there are no signs that it will slow down anytime soon. Since consumers gained the ability to shop online and […]
July 22, 2016

3 Online Lead Generation Ideas Every POS Company Should Use

Using your website as a lead generator can be an effective way of building your point of sale (POS) company prospect list, but there’s a catch. […]
June 28, 2016

Generate Online Leads for Your Technology Company with Pay Per Lead

Content marketing is an effective strategy to generate online leads for your technology company. When you provide valuable content on your website, prospective customers can download […]
June 28, 2016

5 Questions to Ask Before You Sign a Contract with a Technology Marketing Agency

If you’ve come to the conclusion that you need to hire a technology marketing agency for point of sale marketing, barcode marketing, or other solutions provider […]
May 25, 2016

4 Things IT Solutions Providers Need to Know When Marketing to Healthcare

As a VAR, you know you aren’t really selling technology. You’re selling outcomes. This is never so obvious than when you are a healthcare VAR. When […]