Marketing Blog
October 25, 2016
When purchase decision-makers in your target market consider software options, you want to make sure your company is on the list. For ISVs that work […]
October 20, 2016
The SkyRocket Group studied the results of industry marketing campaigns and developed benchmarks for you to use as a point of reference when evaluating your company’s […]
September 19, 2016
You may consider yourself something of a social media expert. After all, you tweet, post, follow, and like on your personal social media accounts all […]
September 12, 2016
Your marketing team is telling you the last email newsletter you sent to your prospects had a 10% open rate. Is that good enough? A […]
August 24, 2016
The retail evolution continues, and there are no signs that it will slow down anytime soon. Since consumers gained the ability to shop online and […]
July 22, 2016
Using your website as a lead generator can be an effective way of building your point of sale (POS) company prospect list, but there’s a catch. […]
June 28, 2016
Content marketing is an effective strategy to generate online leads for your technology company. When you provide valuable content on your website, prospective customers can download […]
June 28, 2016
If you’ve come to the conclusion that you need to hire a technology marketing agency for point of sale marketing, barcode marketing, or other solutions provider […]
May 25, 2016
As a VAR, you know you aren’t really selling technology. You’re selling outcomes. This is never so obvious than when you are a healthcare VAR. When […]