Marketing Blog

April 9, 2018

5 Marketing Mistakes POS and Payments Resellers Aren’t Aware They’re Making

Many point of sale (POS) and payments resellers don’t see themselves as marketing experts. Most VARs would admit marketing isn’t in their wheelhouse, and based on […]
April 6, 2018

Inbound vs Outbound Marketing: The Best Strategy for POS VARs

As a value-added reseller (VAR), operating a successful business requires a savvy knowledge across a wide range of fields. First and foremost, you’re an advisor of […]
April 2, 2018

10 Bona Fide Web Design Best Practices

There is always a stir that Google’s algorithm is changing again, that internet users are trending one way or another, or that some feature is making […]
March 26, 2018

7 Marketing Strategies for SMBs to Gain a Competitive Edge

For today’s small or mid-market B2B company, how your marketing strategies align with sales will be integral to your success. In fact, a study by the […]
March 2, 2018

4 Critical Marketing Mistakes Resellers Make

A marketing campaign that promotes the barcode and RFID solutions you provide can be a fantastic sales tool for resellers. Marketing is the best way to […]
February 6, 2018

How Long Does Inbound Marketing Take Before You See Results?

Your technology solution provider business is excited about your new digital inbound marketing strategy. You design and launch a great campaign. Maybe it’s even more than […]
January 16, 2018

4 Ways Technology Solution Providers Successfully Capture Leads

Quality data capture, mobility or transaction technology? Check. Reputation as a knowledgeable and experienced technology solution provider? Check. Easy-to-navigate, responsive website? Check. If your company is […]
November 13, 2017

5 Ways to Convince Vendors to Pass POS Leads to You

If your vendor partner promises to provide point of sale (POS) leads as a benefit of their channel partner program, are you benefitting from it? Here […]
July 25, 2017

5 Strategic Ways a Barcode Reseller Can Increase Leads with Inbound Marketing

Think attraction versus bombardment. This is the essential difference between inbound marketing and traditional outbound marketing strategies. Previously, resellers spent resources advertising the benefits of their […]