Marketing Blog
April 9, 2018
Many point of sale (POS) and payments resellers don’t see themselves as marketing experts. Most VARs would admit marketing isn’t in their wheelhouse, and based on […]
April 6, 2018
As a value-added reseller (VAR), operating a successful business requires a savvy knowledge across a wide range of fields. First and foremost, you’re an advisor of […]
April 2, 2018
There is always a stir that Google’s algorithm is changing again, that internet users are trending one way or another, or that some feature is making […]
March 26, 2018
For today’s small or mid-market B2B company, how your marketing strategies align with sales will be integral to your success. In fact, a study by the […]
March 2, 2018
A marketing campaign that promotes the barcode and RFID solutions you provide can be a fantastic sales tool for resellers. Marketing is the best way to […]
February 6, 2018
Your technology solution provider business is excited about your new digital inbound marketing strategy. You design and launch a great campaign. Maybe it’s even more than […]
January 16, 2018
Quality data capture, mobility or transaction technology? Check. Reputation as a knowledgeable and experienced technology solution provider? Check. Easy-to-navigate, responsive website? Check. If your company is […]
November 13, 2017
If your vendor partner promises to provide point of sale (POS) leads as a benefit of their channel partner program, are you benefitting from it? Here […]
July 25, 2017
Think attraction versus bombardment. This is the essential difference between inbound marketing and traditional outbound marketing strategies. Previously, resellers spent resources advertising the benefits of their […]