Marketing Blog

September 12, 2018

Inbound Marketing vs. Outbound Marketing: A Definitive Guide

When most people think of “marketing” they think of traditional marketing strategies such as telemarketing, print advertising, bill boards, and direct mail. In the past, marketing […]
April 9, 2018

5 Marketing Mistakes POS and Payments Resellers Aren’t Aware They’re Making

Many point of sale (POS) and payments resellers don’t see themselves as marketing experts. Most VARs would admit marketing isn’t in their wheelhouse, and based on […]
March 26, 2018

7 Marketing Strategies for SMBs to Gain a Competitive Edge

For today’s small or mid-market B2B company, how your marketing strategies align with sales will be integral to your success. In fact, a study by the […]
February 6, 2018

How Long Does Inbound Marketing Take Before You See Results?

Your technology solution provider business is excited about your new digital inbound marketing strategy. You design and launch a great campaign. Maybe it’s even more than […]
January 16, 2018

4 Ways Technology Solution Providers Successfully Capture Leads

Quality data capture, mobility or transaction technology? Check. Reputation as a knowledgeable and experienced technology solution provider? Check. Easy-to-navigate, responsive website? Check. If your company is […]