inbound marketing retail

Why an Inbound Marketing Plan Works for Retail

Only 12 to 15 percent of customers are loyal to a single retailer, but that small group of shoppers can generate between 55 and 70 percent of that company’s sales, according to the Center for Retail Management at Northwestern University. With an inbound marketing plan, brick-and-mortar and online stores alike can create loyal, repeat customers. They can do this by spreading their brand and reaching more shoppers than ever before, as well as nurturing browsers until they become paying customers. This is accomplished with a combination of content marketing, email marketing, social media marketing and search engine optimization.

inbound marketing success

Inbound Marketing Success Stories (at Every Level)

I’m sure you’ve heard it at least once (and even more times if you’ve visited our blog before): that inbound marketing can propel your business to new heights, not to mention blow outbound marketing out of the water. Like any other theory, this one wouldn’t hold much weight without some solid proof. Good thing we have plenty.

Here are three unique businesses at different corporate levels that achieved success through inbound marketing:

video marketing tips

3 Tips for Successful Video Marketing

As we’ve discussed in previous blog posts, in today’s information and visually-saturated world, a video is a sure way of making your business stand out from a sea of static images and boring text. In this article, I’d like to address some basic steps that you can take to get your own video marketing project up and running — as a way to more effectively promote your business.

social media for retail

Social Media For Retail: Secrets for Spreading Your Brand

By now, almost every retailer knows how to leverage Facebook and Twitter to spread their brand. They regularly invite people to like their page and check-in to their locations, as well as post photos and status updates. They know how to conduct tweet chats and get their point across in 140 characters or less. But do they know how to use some of the most commonly used social media sites of the constant consumer?

landing pages

How to Make the Most of Your Landing Pages

What is a landing page? Simply put, a landing page is a single page on a website that exists for the sole purpose of capturing information from visitors who view the page. Depending on your business, the information collected could be as simple as getting the users name and email address or more detailed like collecting a name, phone number, state and best time to call. This information would be useful if you had a team of sales people who would need to personally contact the individual who completes the form. Contacting the person at the appropriate time could be the difference between making a sale and losing one.