A notebook with a large graphic stating "blog"

5 Signs You Need Help Writing a Technology Blog for Your Solutions Provider Website

You understand that writing a technology blog for your solutions provider business has benefits. It can increase traffic to your website, establish you as an industry thought leader, and help you keep your edge on the competition. You may have come to realize, however, that blogging isn’t as easy as you originally thought, and your…

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Marketing to restaurateurs such as these managing chefs means taking the right approach to email marketing and social marketing

Real-World Advice for Marketing POS Solutions to Restaurants, Part 2

In Real-World Advice for Marketing POS Solutions to Restaurants, Part 1, the focus was on special considerations POS resellers need to take into account regarding content marketing and their websites when they are marketing to restaurants. Part 2 deals with strategies for email newsletters and social media to reach these customers:    Newsletters Sending a…

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Marketing POS to restaurant owners such as these coffee shop owners, requires attention to content marketing and your website

Real-World Advice for Marketing POS Solutions to Restaurants, Part 1

POS resellers need to approach marketing to restaurants differently than other industries or vertical markets. To realize a return for the time and investment you put into marketing your point of sale (POS) solutions, you need to tailor your marketing strategy to the needs — and even the business hours — of your restaurant clients…

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Bar graph and pie chart on an tablet show business growth from technology marketing.

3 Must-Have Technology Marketing Strategies for VARs, Integrators, and ISVs

Marketing your technology business can be a challenge. The technical side of your business (and maybe your personality or your staff’s) can make maintaining a website, promoting products and services, and generating leads seem far outside your wheelhouse. To ensure your marketing efforts are on target and effective, make sure you are leveraging these three technology…

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thought leadership is a bright idea for marketing technology

What Thought Leadership Contributes to Marketing Technology

Content marketing is an effective strategy for marketing your technology business — but only if it’s based on the right content. A basic rule of thumb is that thought leadership will get more responses than content promoting products and services. In content marketing, website visitors complete online forms to download content, such as e-books, white…

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Bernadette Wilson joins our team

SkyRocket Group Adds New Director of Marketing and Communication

Fast Growing Technology Marketing Agency Strengthens Resources Erie, Pa., February 18, 2016 — The SkyRocket Group, Inc. (SRG), a leading technology marketing agency, is pleased to announce that Bernadette Wilson has joined its team of marketing and communication directors to further enhance its emphasis on content for clients’ inbound marketing campaigns. Wilson brings more than…

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