5 Email Design Elements for Great Lead Nurturing

Email marketing is arguably the most profitable inbound marketing tactic – newsletters and email blasts are often simple to create, don’t cost anything to send out and can reach thousands of people with one click. That being said, careful consideration still needs to be taken when generating and nurturing leads via email – it’s much more of an art than it once was.

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Being Actionable: How to Improve Your Social Media Response

As social media’s marketing role continues to grow year over year, consumers will continue to see businesses taking to blogs, Facebook and Twitter to get their attention. It has become extremely important for brands and businesses to not only have a solid social media presence, but one that is valuable, interesting and actionable – inspiring users to like, comment, share and retweet. That’s what sets apart the modern from the mediocre.

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The Answers to All of Your Burning Questions About Blogging Results

When it comes to business blogging and content, you simply cannot look for instant gratification – although it is difficult not to in a society ruled by smartphones and social media. Much like with personal goals, it’s easy to get restless and expect swift, tangible results. But it’s important to remember that good things take time and effort.

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Simple Ways To Encourage

Instruction does much, but encouragement everything.” –Johann Wolfgang von Goethe

I recently came across this quote as I did my seemingly minute-by-minute review of my Twitter feed. (Yes, I admit, I’m a bit of a social media junkie – but that’s a topic for a future blog.) Reading this particular post caused me to pause, though – struck with the volume of truth this simple statement resonated. 

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Nonprofit Inbound Marketing: Stop Believing These 6 Myths

There are countless reasons why those in the nonprofit world are trying to adopt inbound marketing tips. They have seen these trends work in major brands and want to share similar success stories. Having worked in a marketing position at a nonprofit for over six years, I have heard and used them all – while reaching out to various generations to seeking out grants from foundations.

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